Privacy Policy

We safeguard your privacy and always strive for a high level of data protection of your personal information. This is where we explain how we collect and use your personal information. You will also get a description of your rights and how you can make them effective. It is important to us that you understand the policy and feel confident in sharing your information with us. This policy can be changed at any time, so be sure to always check what applies. The latest version of this Privacy Policy is always available at If we do collect personal data, we will nevertheless never collect sensitive personal data about you.

The EU’s General Data Protection Regulation (GDPR) defines sensitive personal data as “categories of personal data related to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health or data concerning a natural person’s sex life or sexual orientation.”


The reason we collect data about you is to be able to handle your order. Where we are to be able to deliver your order, notify and contact you regarding delivery. We identify and age check, handle payment as well as complaints and warranty issues. The information we may save is your name, contact information (such as address, email, and phone number.) Payment history, payment information, credit data from credit information agencies, purchase information (e.g. what you have ordered or whether the item is to be delivered to another address) and user details of my pages (only for members).

Legal basis: Performance of the contract of sales. In order for us to fulfil our obligations under the contract of sales, this collection of your personal data is required. If no information is provided, our commitment cannot be fulfilled and we are forced to refuse you the purchase.

Period of storage: Your data will be retained until the purchase has been completed, delivered and paid. Thereafter, it is saved for 3 years in order to handle any complaints and warranty issues. The relevant information may also be saved as a basis for the accounting Act.

Necessary management to fulfill the company’s legal obligations under the judgments, government decisions (such as the Money Laundering Act, the Accounting Act or rules on product liability and safety, product recalls in case of a defective or health hazardous Product)

The information we may save is your name, contact information (address, e-mail and phone number). Payment history, payment information, time of purchase, possible errors/complaints, and user details for my pages (members only).

Legal basis: legal obligation. This collection of your personal data is required by law. If this Information is not provided, our legal obligation cannot be fulfilled and we are therefore forced to refuse you the purchase.

Period of storage: Until the purchase has been completed (including delivery and payment) Thereafter, it is saved for 3 years.

To be able to communicate and answer any questions to our customer service via digital channels, social media and email and phone. Identification, and possibly investigating complaints and support cases. The information we may save is your name, contact information (address, email and phone number). Payment history, payment information, time of purchase, possible errors/complaints, and user details for my pages (members only).

Legal basis: legitimate interest. Treatment is necessary to meet our and yours legitimate interest in handling customer service cases.
Period of storage: Until the customer service case has ended.
Identification and control of age and communication before and after participation in a competition or in an event.
What we may save is your name, age, contact details (such as address, email, and your phone number) also the information provided in the competition entry and information provided in the evaluation of the event.
Legal basis: Processing is necessary to satisfy our and your legitimate interest in dealing with your participation in competitions and/or events.
Period of storage: During the time for the competitions/events included evaluation.
What is done by us is the prevention of the sending of spam, harassment, attempts to wrongfully login to user accounts or any other return that is prohibited by law or our purchase, membership or terms of service. Also the performance of protection and improvement of our IT environment against attacks and intrusions.
What we may collect is the purchase and generated data (i.e. clicks, Visitor History). Technical data about the devices used and its settings (that is, IP address, browser settings, language setting, timezone, operating system, screen resolution, and platform). and also details of how our digital services are used.
Legal basis: fulfillment of a legal obligation (if any) or legitimate interest. If there is no legal obligation, the processing is necessary to satisfy our legitimate interest in preventing abuse of a service or for preventing, preventing and investigating violations of the company. Retention Period: From the date of collection and for a period of 3 years thereafter.
The reason we collect data about you is to be able to Customize our services to become more user-friendly (e.g. change the user interface to simplify information flow or to highlight features often used by our customers in digital channels. Developing a basis for improving logistics and flows by, for example, forecasting purchases, stocks and deliveries. To develop and improve the range. Give our customers the opportunity to influence our range. Development of material to improve our IT system and generally increase the safety of our visitors/customers and for us as a company.
The information we may save is your name, gender and your home district. We may also save the Purchase and generated data (for example, click and visit History). Technical data about the devices used and its settings (e.g. language setting, IP address, browser settings, timezone, operating system, screen resolution and platform). Information about how you have interacted with us, i.e. How you have used the service, login method, where and how long different pages were visited, response times, download errors, how to reach and leave the service etc.
Analyses of the data we collect for the purpose. Based on the information we collect (e.g. purchase history, age and gender), you are sorted into a customer group (called Customer segments). for which analysis is then done at an aggregated level using unidentified or pseudonymous data, without any connection to you as an individual. The insights from the analysis are the basis for which products are produced and how we develop
Legal basis: Legitimate interest. Processing is necessary to meet our and our customers ‘ legitimate interest in evaluating, developing and improving our services, products and systems.
Retention Period: From the date of collection and for a period of 3 years thereafter.
We happen to use data collected during your visit to create banners and ads when you visit other third websites. Those ads are created via pixels and are based on information we hold about you (such as search history) which explains why you will be able to see ads matching items that are similar to those you have checked out on our website.
All information use to create those ads are pseudonymized and we will never use data that clearly identify you.
In addition to the information you provide to us, or that we collect from you based on your purchases and use our services, we may also collect personal information from someone else (so-called third Party). The information we collect from third parties is as follows:

  1. Address information from public records to be sure that we have the correct address information for you. 
  2. Data on creditworthiness of credit rating agencies, banks or information companies.

A cookie is data that is sent from a website and then stored locally in the visitor’s browser while visiting the website. When the visitor visits the same website again, the information that has been saved in the cookie can then be retrieved and used to notify the website about the visitor’s prior activities. 
We use cookies to help analyze traffic at and create a better user experience, which can, for example, require that we save information about the visitor’s choice of country, information about past visits to and which pages were visited at 
By visiting, you have approved that we collect information about your visits with the help of cookies. If you do not approve of our use of cookies in this way, you should change the settings on your browser such that it does not accept cookies. You can also, at any time, delete the cookie files that have been stored on your computer. Read more under the help section about cookies in your browser. 
  1. Address information from public records to be sure that we have the correct address information for you.
  2. Data on creditworthiness of credit rating agencies, banks or information companies.
Mandatory / Functional Cookies

This type of cookie is mandatory. Websites and their features require them to function as intended. Without these cookies, you can not shop at our e-commerce. These cookies help to improve the websites’ user-friendliness and performance and enable various functions.

Customization cookies
This type of cookie collects information about how you use websites. Customization cookies help us, among other things, to identify particularly popular parts of our website. This allows us to customize the content on our website to better suit your needs, giving you a better user experience. Information collected with this type of cookie is not linked to a specific person.
Third party cookies This type of cookie comes from third parties, e.g. social networks. They are primarily used to integrate content from social media, e.g. Social Plugins or for analytics (eg Google Analytics).
Google Analytics
These cookies are used to collect information about how visitors use our website. Data is collected anonymously and reports are compiled on the number of visitors, time on the page and which pages have been visited. For more information on Google’s privacy policy, click on the following link:
In the event that it is necessary for us to provide our services, we share your personal information with companies that are so-called personal data assistants. A data processor is a company that processes the information on our behalf and according to our instructions. 
We have personal data processors that help us with:
  1. Transport (logistics companies and forwarding agents).
  2. Solutions (acquiring companies, banks and other payment service providers).
  3. IT Services (companies that handle the necessary operation, technical support and maintenance of our website).
When your personal data is shared with the processor, it is only for purposes that are consistent with the purposes for which we have collected the information (e.g. in order to meet our Obligations under the sales contract. We control all data processors to ensure that they are able to provide adequate safeguards with respect to the security and confidentiality of personal data. We have written agreements with all data processors through which they guarantee the security of the personal data processed and undertake to comply with our security requirements and limitations and requirements regarding international transfer of personal data.
Company that is independent controllers. We also share your personal information with certain company that is independent controllers.
 The company’s independent data controller means that it is not we who control how the information provided to the company should be processed. Independent controllers that we share your personal information with are:
1) State authorities (the police, the Skatteverket or other authorities) if we are required to do so by law or suspected violation.
2) companies that provide general goods transport (logistics companies and forwarding agents).
3) companies offering solutions (acquiring companies, banks and other payment service providers).
When your personal information is shared with a company that is independent of data controller, it applies to the company’s privacy policy and personal data management.
Where a third-party provider is located outside the European Economic Area, we will always ensure that the transfer of personal data will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission where the data protection authority does not believe that the third country has adequate data protection laws or with companies that are Privacy Shield Certified.
We do not retain your personal data for longer than is necessary for each purpose.
Find out more about the specific storage periods for each purpose.
We are always open and transparent with how we treat your personal data and if you want to gain a deeper insight into what personal information we process about you you can request access to the data (the information is provided in the form of a register extract identification of purposes, categories of personal data, categories of recipients, storage periods, information on where the information has been collected and the existence of automated decision-making).
Please note that if we receive a request for access, we may ask for additional information to ensure effective handling of your request and that the information is provided to the correct person.
You can request that your personal information be edited/corrected if the information is incorrect. You also have the right to request deletion of your personal data under certain conditions. But please note that we may be entitled to refuse your request if there are legal obligations that prevent us from delete certain personal data immediately. These obligations come from the accounting and Tax legislation, banking and money laundering legislation, but also from consumer law.
It may also happen that the processing is necessary for us to establish, enforce or defend legal claims.
You have the right to request that our processing of your personal data will be limited. If you dispute that the personal data we process about you is correct you can request a limited treatment for the time wee need to check whether the personal data is correct. If we no longer need your personal data for the purposes set, but need them to establish, enforce or defend legal claims, you may request limited processing of the information of us.
This means that you can request that we do not delete your information. If you have objected to a balancing of interests that we have made as a legal basis for the one purpose, you can request limited treatment for the time we need to check whether the legitimate interests outweigh your interests in getting the data deleted.
If the treatment has been limited to any of the above situations, we may only, in addition to the storage itself, Data for the purposes of establishing, asserting or defending legal claims, in order to protect Rights of someone else or if you have given your consent.
You always have the right to avoid direct marketing and to object to any processing of personal data based on a balance of interests.
In cases where we use a balance of interests as a legal basis for a purpose, you have the possibility to object to the treatment. In order to continue processing your personal data
We need to be able to demonstrate a compelling justification for the treatment in question of outweigh your interests, rights or freedoms. Otherwise, we may only process the data
To establish, exercise or defend legal claims.
You have the right to object to certain types of processing such as direct marketing. You can unsubscribe from our newsletters at any time, by for instance, clicking on the unsubscribe link at the end of our newsletters.
If you have given Muli Collection your consent to process your data, you have the right to withdraw your consent at any time.
In the event that Muli Collection has not correctly responded to your request, you have the right to lodge a complaint to a Supervisory Authority. Muli Collection’s Supervisory Authority is The Swedish Data Protection Authority (DPA).
Since we take data protection very seriously, you can always contact us at

All our competitions are subject to the same conditions and obligations as outlined below.

The Competition is open worldwide to individuals who are are 18+.

No purchase or payment of any kind is necessary to enter or win the Competition.

Entrants acknowledge and agree that the prize set under each Competition Announcement Post may be subject to tax by the Entrants national legislation and authorities. Muli Collection cannot be held responsible for any costs associated with winning the Prize, else than what is specified in the Rules. If costs such as taxes or loss of income would arise as a result of winning the Competition, they shall be covered by the Entrants.

The winner/ winners will be notified via a direct message on Instagram, TikTok and/or any other social media platforms @Muli.collection or

We reserves the right to disqualify the winner/ winners if the winner fails to reply to our message within 48 hours and provide us with the necessary information. In such case, we may select an alternative winner/ winners.