We at Muli Collection safeguard your privacy and are committed to maintaining a high level of data protection. This policy explains how we collect, use, and protect your personal information and outlines your rights under applicable data protection laws, including the EU’s General Data Protection Regulation (GDPR).

The latest version of this Privacy Policy is always available on mulicollection.com. We may update this policy from time to time, so please ensure you stay informed of any changes.

WHAT PERSOANAL DATA DO WE COLLECT, AND WHY? 

To manage orders and purchases

• Purpose: To process and fulfill your orders, ensure delivery, handle payments, manage complaints, and address warranty issues.
• Data we process: Name, contact details (address, email, phone number), payment history, payment information, credit data from credit agencies, and order details.
• Legal basis: Performance of the sales contract.
• Retention period: Data is retained for 3 years after order completion, delivery, and payment, in accordance with consumer and accounting laws.

To comply with legal obligations

• Purpose: To fulfill legal requirements under laws like the Money Laundering Act, Accounting Act, and regulations on product liability and safety.
• Data we process: Name, contact details, payment history, purchase information, and complaint records.
• Legal basis: Legal obligation.
• Retention period: Data is retained for 3 years following the completion of the purchase, delivery, and payment.

To handle customer service inquiries

• Purpose: To respond to your questions via email, phone, or digital channels and to investigate and resolve any complaints.
• Data we process: Name, contact details, payment history, purchase details, and complaint records.
• Legal basis: Legitimate interest.
• Retention period: Data is retained until the inquiry or issue is resolved.

To facilitate participation in competitions and events

• Purpose: To manage your participation in events and competitions, including communications before and after the event.
• Data we process: Name, age, contact details, competition entry information, and feedback related to the event.
• Legal basis: Legitimate interest.
• Retention period: Data is retained during the event and through the evaluation period.

To prevent misuse of services and investigate violations

• Purpose: To prevent spam, unauthorized logins, or misuse of our services, and to protect and improve our IT environment.
• Data we process: Purchase history, device information (IP address, browser settings), and usage details.
• Legal basis: Legal obligation or legitimate interest.
• Retention period: Data is retained for 3 years from the date of collection.

To evaluate, develop, and improve our services

• Purpose: To analyze and enhance user experience, improve product offerings, and optimize logistics and operational workflows.
• Data we process: Name, gender, purchase history, device settings, and interaction data (visited pages, response times).
• Legal basis: Legitimate interest.
• Retention period: Data is retained for 3 years from the date of collection.

For advertising purposes

• Purpose: To create personalized ads and banners on third-party websites based on your browsing history.
• Data we process: Pseudonymized browsing and interaction data.
• Legal basis: Legitimate interest or consent.
• Retention period: According to our cookie policy.
  

From which sources do we collect your personal data?

We collect personal data directly from you through your purchases and interactions with us. We may also collect information from:

• Public records for accurate address information.
• Credit rating agencies, banks, and financial institutions for payment-related data.

Cookies and tracking

We use cookies to improve your browsing experience and deliver relevant advertisements. For more details, please refer to our cookie policy.

Sharing your personal data

We only share your personal data when necessary to fulfill our contractual obligations or comply with legal requirements. Recipients may include:

• Data processors: Such as logistics providers, payment service providers, and IT service companies.
• Independent controllers: Including governmental authorities (e.g., tax agencies, police) when legally required.

Transfer of data outside the EEA

When transferring data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the EU Commission.

Your rights

You have the right to:

• Access the personal data we hold about you.
• Request corrections to inaccurate or incomplete information.
• Request the deletion of your data under specific conditions.
• Restrict the processing of your data in certain cases.
• Object to data processing based on legitimate interest or for direct marketing.
• Withdraw your consent at any time if processing is based on consent.

If you believe we have not adequately addressed your concerns, you have the right to file a complaint with the Swedish Data Protection Authority (DPA).

How to contact us

If you have any questions about how we process your personal data, please contact us
Email: hello@mulicollection.com